The New Normal - Touchless Connections In our last issue, we introduced the “New Normal” impact map and how the retail experience is affected in the three major areas across Digital Connections, Brand Communications, and the Physical Environment. For this issue, we introduce three new trends and share more insight on how brands may adapt in a post-covid world. Part A  - Trending: Touch-Free Commerce  The online shopping experience could be changing in big ways due to the Covid -19 crisis. The Chinese saw a dynamic merging of Livestreaming and E-commerce, two of Asia’s largest digital waves, whose unity has created extensive market growth. This growing method of “Shopstreaming” involves live, interactive communications with the products and services that provide a personal connection with the customer. Due to prolonged periods of social distancing and quarantine, customers' buying habits are moving to these online platforms and allowing them to experience and enga...